Toshiba
The recent installation of a massive 2700 square foot, high definition display in Times Square afforded Toshiba Corporate a unique branding opportunity. Toshiba wanted to take full advantage of this display by creating a brand campaign that connects with the world community—beyond simply featuring Toshiba products. Screen content needed to tie into Toshiba’s corporate messaging and brand, including their tagline, “Leading Innovation.”
To ensure that the activities respect the culture and customs of each individual country and region, Toshiba Group appointed 300 employees as “Social Contributions Coordinators”. These coordinators work together with individual group employees around the world to actively promote social contribution activities to solve the challenges facing each local community.
The Grand America Hotel
The Grand America, which opened in March 2001, is the most spectacular, incongruous, over-the-top addition to Salt Lake City’s skyline. It was built by Earl Holding, who grew up in Salt Lake, and whose many interests include the Sinclair Oil Corporation, the Sun Valley ski resort, and the Little America hotel chain.
Its 775 rooms and ballrooms and courtyards are spread across nearly all of a 10-acre city block formerly occupied by pawnshops and warehouses. It’s the kind of place where after you finish admiring the giant vases of flowers in the lobby, and the English woolen carpets, and how carefully the grain of the Carrara marble has been matched from panel to panel, the elevator whisks you up to the 17th floor, where a plate of fruit that can actually be eaten is waiting in your outsized room. And where after you have unpacked, and taken the hand of the Italian silk comforter on the bed, and spent 10 minutes staring appreciatively at the perfectly mortised baseboard in the bathroom, you find yourself wondering: What the hell is a place like this doing here? (From Travel & Leisure Magazine)
Crown Council
Copy about this project coming soon.
Copy about this project coming soon.
To read this Flash Presentation in higher quality, visit MyCrownCouncil.com.
