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	<title>ClarityWorx</title>
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	<link>http://clarityworx.com</link>
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	<pubDate>Tue, 07 Feb 2012 19:40:00 +0000</pubDate>
	
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			<item>
		<title>Welcome to ClarityWorx</title>
		<link>http://clarityworx.com/2009/02/21/welcome-to-clarityworx/</link>
		<comments>http://clarityworx.com/2009/02/21/welcome-to-clarityworx/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 00:18:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://clarityworx.com/?p=199</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><a href="http://clarityworx.com/wp-content/uploads/2009/02/homesplash18.jpg"><img class="alignnone size-full wp-image-483" title="homesplash18" src="http://clarityworx.com/wp-content/uploads/2009/02/homesplash18.jpg" alt="homesplash18" width="590" height="395" /></a></p>
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		<title>Toshiba</title>
		<link>http://clarityworx.com/2009/02/19/toshiba-led-times-square/</link>
		<comments>http://clarityworx.com/2009/02/19/toshiba-led-times-square/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 21:50:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://clarityworx.com/?p=12</guid>
		<description><![CDATA[RECENT PROJECT: Messaging and Creative Strategy for Product Launch, Branded Campaign

The recent installation of a massive 2700 square foot, high definition display in Times Square afforded Toshiba Corporate a unique branding opportunity.]]></description>
			<content:encoded><![CDATA[<p><a href="http://clarityworx.com/wp-content/uploads/2009/02/toshiba55.jpg"><img class="alignnone size-full wp-image-422" title="toshiba55" src="http://clarityworx.com/wp-content/uploads/2009/02/toshiba55.jpg" alt="toshiba55" width="590" height="395" /></a>The recent installation of a massive 2700 square foot, high definition display in Times Square afforded Toshiba Corporate a unique branding opportunity. Toshiba wanted to take full advantage of this display by creating a brand campaign that connects with the world community—beyond simply featuring Toshiba products. Screen content needed to tie into Toshiba’s corporate messaging and brand, including their tagline, “Leading Innovation.”</p>
<p>To ensure that the activities respect the culture and customs of each individual country and region, Toshiba Group appointed 300 employees as “Social Contributions Coordinators”. These coordinators work together with individual group employees around the world to actively promote social contribution activities to solve the challenges facing each local community.</p>
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		<title>The Grand America Hotel</title>
		<link>http://clarityworx.com/2009/02/18/grand-america-hotel/</link>
		<comments>http://clarityworx.com/2009/02/18/grand-america-hotel/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 22:10:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://clarityworx.com/?p=18</guid>
		<description><![CDATA[CURRENT PROJECT:  Message Architecture

The Grand America is an independent, European-style, five-diamond business/event/destination hotel located in Salt Lake City, Utah, and is listed on the Gold List of the World’s Best 721 Hotels in the January 2008 issue of Condè Nast Traveler.]]></description>
			<content:encoded><![CDATA[<p><span style="color: #0000ee; text-decoration: underline;"><a href="http://clarityworx.com/wp-content/uploads/2009/02/grandamericaoutside2.jpg"></a><a href="http://clarityworx.com/wp-content/uploads/2009/02/grandamericaoutside3.jpg"><img class="alignnone size-full wp-image-417" title="grandamericaoutside3" src="http://clarityworx.com/wp-content/uploads/2009/02/grandamericaoutside3.jpg" alt="grandamericaoutside3" width="590" height="395" /></a></span></p>
<p>The Grand America, which opened in March 2001, is  the most spectacular, incongruous, over-the-top addition to  Salt Lake City’s skyline. It was built by Earl Holding, who grew up in Salt Lake, and whose many interests include the Sinclair Oil Corporation, the Sun Valley ski resort, and the Little America hotel chain.</p>
<p>Its 775 rooms and ballrooms and courtyards are spread across nearly all of a 10-acre city block formerly occupied by pawnshops and warehouses. It&#8217;s the kind of place where after you finish admiring the giant vases of flowers in the lobby, and the English woolen carpets, and how carefully the grain of the Carrara marble has been matched from panel to panel, the elevator whisks you up to the 17th floor, where a plate of fruit that can actually be eaten is waiting in your outsized room. And where after you have unpacked, and taken the hand of the Italian silk comforter on the bed, and spent 10 minutes staring appreciatively at the perfectly mortised baseboard in the bathroom, you find yourself wondering: What the hell is a place like this doing here? (From <em>Travel &amp; Leisure</em> Magazine)</p>
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		<title>U.S. Metronets</title>
		<link>http://clarityworx.com/2009/02/17/us-metronets/</link>
		<comments>http://clarityworx.com/2009/02/17/us-metronets/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 06:36:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://clarityworx.com/?p=1</guid>
		<description><![CDATA[RECENT PROJECT: Corporate Message Architecture, Creative Direction, Copywriting]]></description>
			<content:encoded><![CDATA[<p><a href="http://clarityworx.com/wp-content/uploads/2009/02/usmetronets222.jpg"><img class="alignnone size-full wp-image-426" title="usmetronets222" src="http://clarityworx.com/wp-content/uploads/2009/02/usmetronets222.jpg" alt="usmetronets222" width="590" height="395" /></a></p>
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		<title>Crown Council</title>
		<link>http://clarityworx.com/2009/02/16/crown-council/</link>
		<comments>http://clarityworx.com/2009/02/16/crown-council/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 14:11:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://clarityworx.com/?p=180</guid>
		<description><![CDATA[RECENT PROJECT: Messaging Architecture, Creative Direction, Copywriting

The Crown Council is a prestigious alliance of leading-edge dentists throughout the world who are strongly committed to promoting oral health, fighting oral cancer and serving their communities through charitable work. These recognized leaders in health, wellness, and prevention offer the latest dental procedures in state-of-the-art facilities.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mycrowncouncil.com" target="_blank"><img class="alignnone size-full wp-image-419" title="crwncncil333" src="http://clarityworx.com/wp-content/uploads/2009/02/crwncncil333.jpg" alt="crwncncil333" width="590" height="395" /></a></p>
<p>Copy about this project coming soon.</p>
<p>Copy about this project coming soon.</p>
<h3>To read this Flash Presentation in higher quality, visit <a href="http://mycrowncouncil.com/NonMember/tabid/90/Default.aspx" target="_blank">MyCrownCouncil.com</a>.</h3>
<p><a href="http://crowncouncil.com/" target="_blank"><img class="alignnone size-full wp-image-449" title="crwncncil444" src="http://clarityworx.com/wp-content/uploads/2009/02/crwncncil444.jpg" alt="crwncncil444" width="590" height="395" /></a></p>
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		<title>Axial Biotech</title>
		<link>http://clarityworx.com/2009/02/15/axial-biotech/</link>
		<comments>http://clarityworx.com/2009/02/15/axial-biotech/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 14:27:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://clarityworx.com/?p=191</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><a href="http://clarityworx.com/wp-content/uploads/2009/02/axial777.jpg"></a><a href="http://www.axialbiotech.com/" target="_blank"><img class="alignnone size-full wp-image-430" title="axial888" src="http://clarityworx.com/wp-content/uploads/2009/02/axial888.jpg" alt="axial888" width="590" height="395" /></a></p>
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		<title>FranklinCovey</title>
		<link>http://clarityworx.com/2009/02/14/franklincovey/</link>
		<comments>http://clarityworx.com/2009/02/14/franklincovey/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 01:03:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Recent Projects]]></category>

		<guid isPermaLink="false">http://clarityworx.com/?p=217</guid>
		<description><![CDATA[(under construction)
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.franklincovey.com/tc" target="_blank"><img class="alignnone size-full wp-image-432" title="fc888" src="http://clarityworx.com/wp-content/uploads/2009/02/fc888.jpg" alt="fc888" width="590" height="395" /></a>(under construction)</p>
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		<title>VizThink Salt Lake City Launch!</title>
		<link>http://clarityworx.com/2009/02/09/vizthink-salt-lake-city-launch/</link>
		<comments>http://clarityworx.com/2009/02/09/vizthink-salt-lake-city-launch/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 05:56:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[VizThink S.L.C. Blog]]></category>

		<guid isPermaLink="false">http://clarityworx.com/?p=254</guid>
		<description><![CDATA[VIZTHINK IS GATHERING VISUAL THINKERS from all corners of the world to create the first global community dedicated to the use of visualization in all forms of learning an communication. VizThink was initially conceived by Dave Gray, Chairman of Xplane.  A long time proponent of Visual Communication, Dave envisoned the creation of a global community of [...]]]></description>
			<content:encoded><![CDATA[<p><strong>VIZTHINK IS GATHERING VISUAL THINKERS</strong> from all corners of the world to create the first global community dedicated to the use of visualization in all forms of learning an communication. VizThink was initially conceived by <a href="http://communicationnation.blogspot.com/" target="_blank"><strong>Dave Gray</strong></a>, Chairman of <a href="http://www.xplane.com/" target="_blank"><strong>Xplane</strong></a>.  A long time proponent of Visual Communication, Dave envisoned the creation of a global community of visual thinkers.  In 2006 XPLANE expanded to Europe through a new office in Madrid, Spain. While in Europe Dave became acquainted with Rodolfo Carpintier of Digital Assets Deployment, a business incubator firm in Madrid.<a onclick="javascript:pageTracker._trackPageview('/downloads/wp-content/uploads/2008/11/vizthink_logo2_175w.jpg');" href="http://vizthink.com/" target="_blank"><img class="alignnone size-medium wp-image-208" title="vizthink_logo2_175w" src="http://coworkutah.com/wp-content/uploads/2008/11/vizthink_logo2_175w.jpg" alt="" width="175" height="112" /></a> Through their conversations the concept of VizThink was raised and Mr. Carpintier, who has a successful history of building organizations that revolve around community, was enthused by the idea and decided to fund it.</p>
<p>In July of 2007, after about six months of planning, VizThink was launched…</p>
<p>Today VizThink operates conferences in North America and Europe, a successful workshop series featuring industry gurus and local communities in several cities, with many more in the process of organizing their first event. Jack Hadley, founder of <strong>ClarityWorx</strong> is an avid proponent of visual thinking to solve business problems and to help clarify brand messaging. He recently attended a workshop with Dave Gray and Karl Gude in Chicago where he met up with VizThink’s organizers.</p>
<p>VizThink Utah will hold it’s first workshop on <strong>THURSDAY, MARCH 26, 2009</strong> at CoworkUtah in Orem. Subscribe to the VizThink Salt Lake City blogsite <a href="http://saltlakecity.vizthink.com/" target="_blank"><strong>HERE</strong></a> and watch for details!</p>
<p><img class="alignnone size-full wp-image-262" title="example1vizthink" src="http://clarityworx.com/wp-content/uploads/2009/02/example1vizthink.jpg" alt="example1vizthink" width="590" height="395" /></p>
<h2>VizThink Conference in San Jose</h2>
<p>I am currently attending the North American conference in San Jose.</p>
<p>Yesterday I was so impressed by the work <a href="http://usa.autodesk.com/adsk/servlet/home?siteID=123112&amp;id=129446" target="_blank">AutoDesk</a> is doing. As a world leader in 3D design software, Autodesk enables people to visualize, analyze, and experience their ideas before they are real. With a wide spectrum of industry-specific products, Autodesk creates best-in-class solutions designed to meet people’s unique business needs.</p>
<p>AutoDesk created the following visual presentation after the TED conference that recently concluded:</p>
<p><object width="590" height="443" data="http://vimeo.com/moogaloop.swf?clip_id=3360317&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=dc291e&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=3360317&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=dc291e&amp;fullscreen=1" /></object></p>
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		<title>Can Social Media Marketing Help Your Business?</title>
		<link>http://clarityworx.com/2009/02/09/social-media-workshops/</link>
		<comments>http://clarityworx.com/2009/02/09/social-media-workshops/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 23:13:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Social Media Strategies Blog]]></category>

		<guid isPermaLink="false">http://clarityworx.com/?p=455</guid>
		<description><![CDATA[


Whether you’re a solo entrepreneur or a large corporation social media marketing strategies will boost your marketing efforts.
YOU KEEP HEARING THE BUZZWORDS&#8230;  blogs, RSS, Facebook, Twitter, YouTube, social media, Flickr, Linkedin, DIGG, Vimeo&#8230;  and the list goes on. But what does it all mean? Can well-developed social media strategies have application in your business [...]]]></description>
			<content:encoded><![CDATA[<h2><a href="http://clarityworx.com/wp-content/uploads/2009/02/questionwoman1.jpg"><img class="alignleft size-full wp-image-502" title="Layout 1" src="http://clarityworx.com/wp-content/uploads/2009/02/questionwoman1.jpg" alt="Layout 1" width="560" height="373" /></a></h2>
<h2><span style="text-decoration: underline;"><br />
</span></h2>
<h2><span style="font-weight: normal;">Whether you’re a solo entrepreneur or a large corporation social media marketing strategies will boost your marketing efforts.</span></h2>
<p><strong>YOU KEEP HEARING THE BUZZWORDS&#8230; </strong> blogs, RSS, Facebook, Twitter, YouTube, social media, Flickr, Linkedin, DIGG, Vimeo&#8230;  and the list goes on. But what does it all mean? Can well-developed social media strategies have application in your business marketing efforts? <strong>In a word, yes</strong>.<br />
<span style="color: #0000ee; text-decoration: underline;"><a href="http://clarityworx.com/wp-content/uploads/2009/02/logossocialmedia8.jpg"><img class="alignleft size-full wp-image-516" title="logossocialmedia8" src="http://clarityworx.com/wp-content/uploads/2009/02/logossocialmedia8.jpg" alt="logossocialmedia8" width="360" height="335" /></a></span><br />
<strong>Come enjoy a fast-paced, 90-minute, visually engaging, multi-media overview about the growth of Social Media Marketing in business. See examples of different, creative ways businesses are using Social Media Marketing—including ways we’ve helped companies engage their audiences and support their marketing efforts.</strong> And most importantly, you’ll learn how these strategies can maximize your marketing dollars, support your traditional marketing efforts, and help your business grow. It doesn’t need to be overwhelming, difficult or expensive.</p>
<h3>Here’s what a recent attendee had to say:</h3>
<p> <object width="560" height="420" data="http://vimeo.com/moogaloop.swf?clip_id=3992738&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=dc291e&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=3992738&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=dc291e&amp;fullscreen=1" /></object></p>
<p> </p>
<h3><strong>Join us!  Seating is limited to 8 people per session to allow for helpful Q&amp;A.</strong></h3>
<p><strong>Dates: </strong>Overviews Are Held <strong>EVERY WEDNESDAY</strong><br />
<strong>Time:</strong> Noon to 2pm<br />
<strong>Cost:</strong> $15 (includes a delicious lunch from PF Chang’s and all printed, take-away materials!)<br />
<strong>Location:</strong> Cowork Utah in Orem (map here, <a href="http://coworkutah.com/location/" target="_blank">www.coworkutah.com/location</a>)<br />
<strong>RSVP:</strong> call Jack at 801-225-8900</p>
<p><strong><a href="http://clarityworx.com/wp-content/uploads/2009/02/jackhadley_vizthink55.jpg"><img class="alignleft size-full wp-image-487" title="jackhadley_vizthink55" src="http://clarityworx.com/wp-content/uploads/2009/02/jackhadley_vizthink55.jpg" alt="jackhadley_vizthink55" width="100" height="109" /></a>ABOUT THE PRESENTER:<span style="font-weight: normal;">   Jack Hadley, ClarityWorx’s founder, has 20 years’ experience as an award-winning copywriter, branding consultant and agency creative director. But more often he’s referred to as a messaging strategist, corporate storyteller, and epiphany catalyst. ClarityWorx helps companies clarify their message and tell compelling stories that nail business objectives. Jack also has extensive experience working with businesses to execute Social Media Marketing strategies and coaching them through their learning curve. He currently co-teaches a Social Media Marketing lecture series at Brigham Young University.</span><br />
</strong></p>
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		<title>Communicating doesn’t have to mean keeping it all.</title>
		<link>http://clarityworx.com/2009/02/09/communicating-doesn%e2%80%99t-have-to-mean-keeping-it-all/</link>
		<comments>http://clarityworx.com/2009/02/09/communicating-doesn%e2%80%99t-have-to-mean-keeping-it-all/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 14:02:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[ClarityWorx Blog]]></category>

		<guid isPermaLink="false">http://clarityworx.com/?p=342</guid>
		<description><![CDATA[I just finished reading an insightful book entitled The Laws of Simplicity in which John Maeda (MIT Media professor and designer) suggests ten principles for balancing simplicity with complexity in today’s technologically choked world. Maeda’s first law is simply to REDUCE. He writes, “The process of reaching an ideal state of simplicity can be truly [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-343" title="lawsofsimplicity" src="http://clarityworx.com/wp-content/uploads/2009/02/lawsofsimplicity-289x395.jpg" alt="lawsofsimplicity" width="289" height="395" />I just finished reading an insightful book entitled The Laws of Simplicity in which John Maeda (MIT Media professor and designer) suggests ten principles for balancing simplicity with complexity in today’s technologically choked world. Maeda’s first law is simply to REDUCE. He writes, “The process of reaching an ideal state of simplicity can be truly complex&#8230; we would choose to keep all the functionality if we could&#8230; When in doubt, just remove. But be careful of what you remove.”</p>
<p>From human relationships to the iPhone, when one looks thoughtfully at things of worth, more often than not, they’re things that strike a reasonable balance between relevance and irrelevance. The magic is in the distillation. Balancing simplicity with complexity in communications doesn’t mean going without. Rather, it means abandoning a perceived obligation to keep “all the functionality” at the expense of clarity.</p>
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